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New MGI brochure brings positive response

MGI UK and Ireland firms have given an insider’s view of the benefits of membership in an innovative brochure designed to attract new recruits to the organisation.

The brochure, titled The World at Your Feet, which was launched in October, uses case studies with seven MGI firms to share their experiences of membership. The brochure, which was produced prior to CBW becoming the eighth member of MGI UK & Ireland, has been widely circulated to potential new member firms.

Produced in association with MGI UK & Ireland’s marketing consultants JE Consulting, the brochure also highlights the positive relationships that can be built with MGI firms abroad by including comments from MGI firms with which UK and Ireland members work in Australia, China, Holland, Italy and the United States.

Paul Winder, chief executive officer for MGI UK and Ireland, said: “We are delighted with the brochure’s content and its look and feel, which very clearly conveys the fact that we are high quality, serious organisation. We have received some very positive feedback on the brochure from MGI firms abroad and it has already generated enquiries from UK and Ireland accountancy firms interested in finding out more about membership.

“Listening and talking to our members has always been an important part of the way MGI develops and grows, so we wanted to let our UK and Ireland members do the talking in our brochure.

“The very positive experiences of MGI featured in the brochure form the best possible advertisement for the association and the benefits membership has to offer.”