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MGI marketing push continues

A busy marketing campaign continues to raise the profile of MGI UK and Ireland to businesses and to attract interest from potential new members.

Our work to recruit new members includes a continual programme of direct mail to qualified firms in areas of the UK that currently don’t have an MGI member in the location.  Firms have been researched to ascertain partner numbers, fee income and any memberships they may currently hold both in the UK and Internationally.  Our direct mail programme includes the case study brochure and a series of letters focussing on the member benefits and more technical information such as the impact of the 8th Directive.  This continual mailing process maintains the name MGI with these firms and all mailings are followed up with phone calls.  Paul Winder is in discussion with a number of firms that have responded positively to this campaign.

The case study brochure has been well received and a new print run will be organised later this year. This will include a case study with our latest member, CBW, which will replace the Lanham and Francis case study that features in the current brochure and of course any other new members that join the association prior to the print run.

Our PR and brand awareness activity continues with press releases and blogs being submitted on a regular basis to a range of publications, using contributions from member firms.