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Marketing update

The UK website now attracts an average of 400 unique visitors per month and appears on page 1 of Google for searches such as:

• Accountants UK
• Accountants Ireland
• International accountants
• International accountants and consultants
• International associations of accountants
• International Networks of accountants
• Networks for accountants

Our web strategy for 2010 will be to continue to update and refresh the current site with news releases, relevant new pages and event promotions and additionally create two new sections to further promote services to businesses from UK members.  These sections will  include information about the specialist industry sectors and services members firms specialise in and will include a business resource centre where firms can promote their events or make available free resources to business visitors.

Strategic geographical areas for new member targeting for 2010 are the North-West, the North-East and Scotland. Databases have been prepared of accountancy firms with 3 or more partners in the core locations. We plan to continue with our programme of direct mail by region throughout the year highlighting the benefits of membership.