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Marketing update

Targeting for new members continues in 2011 with a focus on attracting member firms across all target regions. The targeting process is via direct mail, email marketing and follow up calls.
 
The schedule includes the mailing of the UK Annual Conference Flier and a letter to introduce Muras Baker Jones to MGI.

The website continues to be a supporting tool for new member targeting and we are constantly adding new email addresses to the prospect list.

The MGI website welcomed 342 visitors over the last month, visiting an average of 4 pages and spending about two minutes on the site. Of these, 50 per cent came to the site via search engines, 20.18 per cent arrived through links from other sites and the remainder navigated to the site directly.

PR and blogging continues with contributions from member firms and an MGI UK & Ireland LinkedIn Page has been set up to ensure that we have a presence on this social media platform.